Lectra Singapore Pte Ltd

Marketing Manager

INTRODUCTION

We invite you to embark on a journey. A technological journey towards the evolution of our society and our industries powered by Industry 4.0 and supported by Lectra. Software, equipment, data and services. At Lectra, as a major player in the fashion, automotive and furniture markets, we contribute to the Industry 4.0 revolution with boldness and passion by providing best-in-class technologies. But it doesn’t stop there. By enabling industrial intelligence solutions, we facilitate the digital transformation of our customers. And we’re always on the lookout for new tech-enthusiasts to join the team! With more than 50 years of experience and a presence in over 100 countries around the world, we are 3,000 employees united by passion and driven by innovation. A unique journey awaits you at Lectra, are you ready to craft the future of technology together? 

WHY IS THIS AN EXCITING JOB?

• Opportunity to act as a key driver in the organization to grow the business
• Working in a multi-cultural team and international company
• Working with well-known products and with very good references in this market

1. POSITION SUMMARY

The key mission of the Marketing Manager is to plan and execute the most relevant and efficient field marketing initiatives for South West Asia  in order to meet overall company objectives.

The main focus is to support with marketing activities the development of new growth areas that are beyond Lectra’s main Fashion/Automotive activities.

The main goals are to increase awareness among sales pre-defined targeted fashion manufacturers, create a Lectra strategy-conform brand image, drive heavily demand / lead generation and provide support to accelerate the sales cycle. Through increased efficiency of market development, sales and field marketing activities, the Marketing Manager is to support the upsell and cross-sell within existing customers and acquisition of new customers.

He/she is accountable for analyzing the market, defining the vision and the marketing plan on one hand. On the other hand, be responsible for the excellent operational execution of the plan and therefore the marketing performance.

He/she understands the fashion market, customizes campaigns and activities provided by the corporate marketing team and creates own activities & events according to the region potential.

2. DUTIES AND RESPONSIBILITIES

• Adapt the global Lectra marketing strategy to India market for the segment in line with corporate and local objectives;
• Work with the Channel partners in South West Asia closely, guide and manage the channel marketing activities.
• Market intelligence – support Marketing Intelligence Manager in market analysis;
• Creating the yearly marketing plan, monitor and execute it, adapt the plan regularly during the year;

• Solution launch (new software & hardware versions) – internal launch, external launch, hunting lists, monitoring;
• Driving and coordinating Lectra’s marketing campaigns, align with Sales activities to be efficient and to support Lectra’s growth ambition;
• Define and measure results against KPIs;

• Prospecting – research of new prospects according to new solution launches;
• Managing marketing communication activities for Lectra in alignment with Corporate Marketing, local Management, local Sales and Professional Service;
• Supporting pipeline analysis with sales teams in order to put in place marketing actions;
• Localization and publication of all corporate marketing material in line with a marketing plan, along the funnel, buyer-journey oriented;
• Planning and implementing promotional campaigns;
• Managing and improving lead generation campaigns, measuring results inbound and outbound Managing and qualifying Leads;
• Defining, managing, and executing Events of own hosted events and 3rd party events;
• Responsibility for PR-related activities;
• Develop success stories in the region for fashion & apparel;
• Managing agencies and partnerships and cooperation’s with Universities, Associations, and Federations;
• Managing the segment marketing budget;
• Work very closely with Lectra Headquarters for support and feedback – take advantage of best practices – worldwide;
• Maintain effective internal communication to ensure that all relevant regional departments are kept informed of marketing objectives & activities;

3. PROFILE

The ideal candidate:

• Channel marketing experience
• Have an experience of 8 years minimum in leading marketing activities for an international company;
• Have a degree in Marketing, Communications or other related field from an accredited college or university;
• Have the ability to work both independently and as part of an integrated sales and corporate team;
• Have the flexibility to work with a very hands-on and operational approach but also at a more strategic level;
• Is liable and experienced in planning and executing marketing plans;
• Is creative and innovative;
• Can work under time sensitive conditions and demonstrates strict adherence to timelines and budgets;
• Must have high propensity to learn;
• Can work with stakeholders in multiple countries and is a real team player;
• Has strong communication, presenting and networking skills;
• Has Strong analytical and project management skills;
• Knows Salesforce & Marketo;
• Can stand up and speak with authority at events;
• Native language of Hindi. Fluent English is mandatory.
• Understand India Culture and be able to communicate, collaborate in the right manner.

4. TRAVEL

• The job is based in Singapore with a moderate travel rate across South West Asia, mostly in India.