Campaign manager F/M

Permanent contract  - Paris Chalgrin

We invite you to embark on a journey. A technological journey towards the evolution of our society and our industries, powered by Industry 4.0 and supported by Lectra. Software, equipment, data and services… At Lectra, as a major player in the fashion, automotive and furniture markets, we contribute to the Industry 4.0 revolution with boldness and passion by providing best-in-class technologies. But it doesn’t stop there. By enabling industrial intelligence solutions, we facilitate the digital transformation of our customers. And we’re always on the lookout for new tech-enthusiasts to join the team! With more than 50 years of experience and a presence in over 100 countries around the world, we are 3000 employees united by passion and driven by innovation. A unique journey awaits you at Lectra, are you ready to craft the future of technology together?

Our Marketing and Communication Department, based in Bordeaux/Cestas and Paris, is looking for a Senior Go-To-Market Manager – Fashion sector M/F  

Your missions

• Create the marketing plan to meet the business and awareness challenges of our solutions (targets, needs, segmentation, distribution channels, etc.).
• Analyze sales and results in relation to objectives and market potential
• Execute global marketing programs (campaigns, newsletters, customer events and other marketing tactics...)
• Design and develop multi-channel marketing contents: videos, infographics, webinar presentations, emails, social network posts, web pages...
• Launch and manage ABM marketing campaigns, based on account lists defined collaboratively with the regional marketing teams.
• Support and guide local marketing teams in the deployment of initiatives stemming from the Corporate plan.
• Share best practices (Corporate and regional) and make recommendations for improvement.
• Analyze the performance of marketing campaigns (post-mortem presentation, action plan) and implement corrective actions if necessary.
• Manage plan and campaign budgets in coordination with the marketing operations team.

Your profile

With a Master’s degree, ideally specialized in marketing (business school or equivalent), you have at least 5 to 10 years' significant experience in B2B marketing. You enjoy working in international, multicultural, cross-functional and complex environments.

You have already worked in a B2B environment, ideally on Software-as-a-Service (SaaS) products, and you have a strong taste for technology.

Experience in an international environment is essential; knowledge of the industrial sector would be a real asset for the position but is not mandatory.

Skills required:

• Fluent English (written and spoken)
• Data-driven marketing expertise
• Strong synthesis and skills
• Ability to manage several projects in parallel
• Willingness to propose new ideas
• Strong customer and results orientation
• Aptitude for digital technologies
• Knowledge and practice of Salesforce and/or Marketo is a plus

What does Lectra offer you?

• Join an innovative company providing premium solutions and services
• Work in an international, multicultural (32 nationalities) and agile environment
• Lunch vouchers covered at 50%
• Company health insurance covered at 60%
• A works council with annual subsidies
• Remote work: 70 days/year