Milan, IT
Market Intelligence Manager
Permanent contract - Milan
We invite you to embark on a journey. A technological journey towards the evolution of our society and our industries, powered by Industry 4.0 and supported by Lectra. Software, equipment, data and services… At Lectra, as a major player in the fashion, automotive and furniture markets, we contribute to the Industry 4.0 revolution with boldness and passion by providing best-in-class technologies. But it doesn’t stop there. By enabling industrial intelligence solutions, we facilitate the digital transformation of our customers. And we’re always on the lookout for new tech-enthusiasts to join the team! With more than 50 years of experience and a presence in over 100 countries around the world, we are 3000 employees united by passion and driven by innovation. A unique journey awaits you at Lectra, are you ready to craft the future of technology together?
POSITION SUMMARY
The key mission of the Market Intelligence Manager is to provide market, industry, competition and account intelligence supporting EMEA management team. The valuable analysis and data provided ensure effective planning and execution expediting the achievement of business goals. The role will require contact with customers and factories to conduct customer interviews and observations of the business processes.
DUTIES AND RESPONSIBILITIES
- Macro Economy Intelligence
- To set up macro economy indicators and keep monitoring trends and provide company business impact analysis on monthly basis.
- Keep tracking and collecting macro economy news and analytical articles and share with management observations and analysis from Lectra point of view
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- Closely follow up with government policy, and association activity to identify opportunities for the company and provide suggestions and proposals.
- Market and Industry Intelligence
- Align with corporate team to learn and share methodology and knowledge, analyze local market trends and demands, and link our offers for Industry 4.0 to address this challenge.
- Understand the new market area and evaluate potential for growth of the business.
- Keep monitoring market and industry movements, activities and analytical articles and share with management.
- Competitor Intelligence
- Align with corporate team to learn and share all existing knowledge of worldwide competitors and complete with local information.
- Collect, process, analyze local competitor intelligence using the same format and methodology
- Keep monitoring key competitors' communication, win, movement and evaluate their capabilities, offerings and financial circumstances to share with local management with in-depth analysis and attack proposal
- Drive cross function departments to perform ongoing competitive analysis and benchmarking to identify key differentiators and strengthen our position
- Business Intelligence
- Analyze customer install base by product mix, by industry, by type of business to gain insight and provide direction and decision foundation for marketing campaign planning.
- Work closely with Data Marketing to analyze the accuracy of database, recommend and provide the right segmentation and targeting of the market so as to support the strategic initiatives of the region.
- Support sales and marketing teams with regular and ad-hoc business analysis, improvement and data requests
- Support the Salesforce database update for account qualification
EDUCATION AND/OR EXPERIENCE
- Bachelor's degree or above in Marketing/Business, economic or statistics preferred
- Proficiency in market and data analysis (statistics, databases)
- Excellent written and spoken English skills
- Excellent computer skills, Proficient in advanced Microsoft office including Excel and PPT, Salesforce
- At least 5 years or above experience in marketing intelligence (and/or market research, strategic analysis, consumer research, competitive intelligence, business intelligence, data analysis, etc.)
- Exposure to EMEA market in past experience will be a plus
- Able to work independently, self-motivated & proactive
- Excellent project management skills (well organized, excellent time management and decision-making ability)
- Excellent listening, verbal, and written communication skills
- Excellent analytical and problem-solving skills
- Ability to handle pressure in a challenging work environment.
- Good interpersonal skills and cross-functional skills, Team Player
TRAVEL
- The position is based in Milan
- There will be 30% of travel to customer sites/Lectra offices.